How To Get Free Followers On TikTok: The Ultimate Guide

TikTok is one of the most popular social media platforms in the world, with over 689 million global active users as of January 2021. If you want to grow your brand, business, or personal profile on TikTok, you need to have a lot of followers who can see and engage with your content.

But how do you get more followers on TikTok without spending money on ads or buying fake bots? Is there a way to get free TikTok followers that are real and interested in what you have to offer?

The answer is yes! In this article, we will show you 11 top tips on how to get followers on TikTok for free, the honest way. You will learn how to:

Define your target audience and create content that appeals to them
Participate in challenges and trends that are relevant to your niche
Use hashtags, captions, and keywords strategically to boost your discoverability
Collaborate with other creators and influencers in your industry
Leverage other social media platforms to cross-promote your TikTok account
And much more!

By following these tips, you will be able to get more free TikTok followers, likes, views, and comments on your posts. You will also increase your chances of landing on the For You Page (FYP), which is the main source of organic growth on TikTok.

Ready to get started? Let’s dive in!

Define your target audience and create content that appeals to them

One of the first steps to getting more followers on TikTok is to define your target audience. Who are you trying to reach with your content? What are their interests, passions, and pain points? What kind of content do they enjoy watching and engaging with?

By knowing your target audience, you can create content that resonates with them and attracts their attention. You can also use hashtags, captions, and keywords that match their search intent and preferences.

To find your target audience on TikTok, you need to identify your own TikTok persona and the subcultures or groups that share your interests, passions, and ideals. Subcultures are communities of users who have common beliefs, values, and aesthetics. They can be based on hobbies, lifestyles, fandoms, genres, or anything else that brings people together.

Some examples of subcultures on TikTok are:

Alt TikTok: Users who create alternative, edgy, or niche content that is different from the mainstream.
Cottagecore TikTok: Users who celebrate a romanticized rural life with aesthetics of nature, flowers, animals, and cozy cottages.
BookTok: Users who share their love of reading, writing, and literature with book reviews, recommendations, and discussions.
EduTok: Users who create educational content on various topics such as science, history, math, languages, and more.
FoodTok: Users who showcase their culinary skills, recipes, tips, and tricks for cooking and baking.

To explore and engage with your subcultures on TikTok, you can use the search bar to find relevant hashtags, keywords, and videos. You can also check out the Creative Center to discover trending hashtags, challenges, and creative insights. You can also join the conversation by commenting on videos, replying to posts, and following relevant creators.

Participate in challenges and trends that are relevant to your niche

Another way to get more followers on TikTok is to participate in challenges and trends that are relevant to your niche. Challenges are one of the biggest features of TikTok and can skyrocket your follower count. They are campaigns or trends that invite users to create their own videos based on performing a specific task. These tasks can include dancing, singing, lip-syncing, acting, or anything else that sparks creativity.

By participating in challenges, you can showcase your personality, skills, and style to a wider audience. You can also join a community of like-minded users who share your interests and passions. Challenges are also a great way to have fun and experiment with different types of content.

To participate in a challenge, you need to use the appropriate hashtag and sound for the challenge. You can find trending challenges on the “Discover” tab of your TikTok account or on the Creative Center. You can also create your own challenge and invite others to join in.

How to participate in a challenge

Here are the steps to participate in a challenge on TikTok:

Find a challenge that suits your niche and style. You can browse the “Discover” tab or the Creative Center for inspiration.
Watch some videos from other users who have participated in the challenge. Take note of how they perform the task, what they wear, and how they edit their videos.
Create your own video for the challenge. Make sure to use the same hashtag and sound as the challenge. You can also add your own twist or flair to make your video stand out.
Publish your video and share it with your followers. You can also cross-promote it on other social media platforms to increase its reach.

Examples of popular challenges

Here are some examples of popular challenges on TikTok that have generated millions of views and user-generated videos:

#InMyDenim: A branded challenge by Guess that invited users to show off their denim outfits using a specific sound track.
#BiggerIsBetter: A product launch challenge by wet n wild that featured a brand-created sound and encouraged users to show off their big lashes using their mascara.
#DoTheScottsSlide: A sweepstake challenge by Scotts that asked users to recreate a dance outside on their lawns using a catchy song.

Use hashtags, captions, and keywords strategically to boost your discoverability

Hashtags are one of the most important tools to get more followers on TikTok. They help categorize your content and make it easier for the algorithm and the users to discover it. They also help you join trending topics, challenges, and memes that can increase your exposure and engagement.

To use hashtags effectively on TikTok, you need to follow some best practices:

Use a mix of popular broad hashtags and niche hashtags. Popular broad hashtags have a lot of traffic but are also very competitive. Some examples are #tiktok, #foryou, #fyp, and #viral. Niche hashtags are less competitive and can help you reach a more targeted audience. Some examples are #windmills, #roadtrip, and #catsofinstagram.
Use relevant hashtags that match your content and your niche. Don’t use irrelevant or misleading hashtags just to get more views. This can hurt your credibility and reputation.
Use the hashtag feature on TikTok to find and select hashtags. When you are captioning your TikTok, there is a hashtag feature below the caption box. Enter the hashtag you want to use and TikTok will suggest a number of popular related tags. You can also see how many views each hashtag has.
Don’t use too many hashtags or clutter your caption with them. The limit for the caption is 100 characters, including hashtags. Use only the most relevant and effective hashtags for your content.

Examples of using hashtags on TikTok

Here are some examples of how to use hashtags on TikTok:

@mondayhaircare used the hashtag #backintheday to join a trending topic about beauty trends from the past. They also used their brand name as a hashtag to promote their products.
@josh used the hashtag #timetravel to join a viral challenge where users pretend to travel back in time using a filter. He also used his own name as a hashtag to build his personal brand.
@tiktoktips used the hashtag #didyouknow to share some interesting facts about TikTok. They also used their account name as a hashtag to increase their recognition.

Collaborate with other creators and influencers in your industry

Another effective way to get more followers on TikTok is to collaborate with other creators and influencers in your industry. Collaborating with other creators can help you reach new audiences, increase your credibility, and create more engaging content.

To collaborate with other creators, you need to find the right partners who share your niche, style, and values. You also need to have a clear goal and a creative idea for your collaboration. You can collaborate with other creators in various ways, such as:

Duet with other creators: Duetting is a popular feature on TikTok where you can create a video that appears alongside someone else’s. You can use this feature to react to, interact with, or challenge another creator.
Create a challenge together: Challenges are viral trends that invite users to create their own videos based on performing a specific task. You can create a challenge with another creator and invite others to join in.
Host a live stream together: Live streaming is a feature on TikTok that allows you to broadcast live video to your followers. You can host a live stream with another creator and interact with your viewers in real time.
Participate in a collaboration chain: A collaboration chain is a series of videos where each creator adds their own contribution to the previous one. You can participate in a collaboration chain with other creators and create a continuous story or theme.
Cross-promote each other’s content: Cross-promotion is a simple way to collaborate with other creators by sharing each other’s content on your own accounts. You can also tag each other in your captions or comments.

Examples of collaborating with other creators

Here are some examples of how to collaborate with other creators on TikTok:

@jamescharles and @charlidamelio did a duet where they swapped makeup looks using a filter.
@guess and @ourfire created a challenge together called #InMyDenim where they invited users to show off their denim outfits using a specific sound track.
@daviddobrik and @addisonre hosted a live stream together where they answered questions from their fans and gave away prizes.
@jasonderulo and @willsmith participated in a collaboration chain where they passed each other objects through the screen.
@lizzobeeating and @saweetie cross-promoted each other’s content by sharing each other’s songs and videos on their accounts.

Conclusion

TikTok is a powerful platform to grow your brand, business, or personal profile. By following these tips, you can get more followers on TikTok for free and increase your engagement and reach. Remember to:

Define your target audience and create content that appeals to them
Participate in challenges and trends that are relevant to your niche
Use hashtags, captions, and keywords strategically to boost your discoverability
Collaborate with other creators and influencers in your industry
Leverage other social media platforms to cross-promote your TikTok account

With these tips, you can create amazing content that attracts and retains followers on TikTok. Have fun and be creative!

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